Wix vs Shopify | Which is the Best eCommerce Platform in 2025?

Choosing Between Wix and Shopify for Your Online Store

Are you looking to create your own online store but unsure whether to choose Wix or Shopify? Both platforms are popular for building e-commerce websites, but they cater to different users with unique needs. In this article, we’ll compare Wix and Shopify in terms of features, pricing, ease of use, customization, and more. By the end, you’ll understand which platform is the perfect fit for your business.

Overview of Both Platforms

Wix is known for its drag-and-drop website builder, primarily serving as a website creation tool with added e-commerce functionality. It’s ideal for small to medium-sized businesses that require both e-commerce and content-based capabilities.

On the other hand, Shopify is specifically designed for e-commerce. It is a dedicated platform for building online stores, making it perfect for businesses focused on selling products online and scaling their operations.

Ease of Use

Ease of use is crucial, especially if you’re just starting out.

Wix provides an intuitive drag-and-drop editor, making it incredibly easy for anyone to build a website. It’s user-friendly even for complete beginners and offers design flexibility without the need for coding.

Shopify is also beginner-friendly but follows a more structured approach. Its step-by-step onboarding process guides you through setting up your store. While it’s not as flexible in design as Wix, Shopify’s streamlined method simplifies e-commerce management.

Design and Customization

When it comes to design and customization, both platforms have their strengths.

Wix offers over 800 templates, many of which are stunning and mobile-responsive. The drag-and-drop editor allows you to position elements precisely where you want. However, once you choose a template, switching to a new one requires starting over.

Shopify, while providing fewer templates, has all themes optimized for e-commerce and mobile devices. Customization is more limited unless you’re familiar with Liquid, Shopify’s scripting language. Nevertheless, the available themes are professional and designed to convert.

Features Comparison

Shopify excels as an e-commerce powerhouse, while Wix is more of an all-rounder.

Wix includes built-in tools for blogging, SEO, and small-scale e-commerce, making it suitable for businesses that need a combination of content and online store capabilities. However, its e-commerce features—like inventory management—are more basic compared to Shopify.

In contrast, Shopify offers advanced e-commerce tools such as multi-channel selling, abandoned cart recovery, and extensive app integrations. It is built to handle larger product catalogs and more complex business ideas.

Pricing Structure

Pricing is an essential factor when choosing between these platforms.

For Shopify, pricing starts at $19 per month for the yearly plan. The Shopify Basic plan is $25 per month (with features like 10 inventory locations and 24/7 support). The Shopify plan is priced at $65 per month, while the Advanced plan costs $400. Lastly, the Shopify Plus plan is their most expensive option at $2,300 per month.

Wix’s pricing begins at $17 per month for the Light plan, which allows for two collaborators and includes 2 GB of storage. The Core plan is $29 per month, and the Business plan is $36 per month.

Payment Options and Fees

Payment options and fees are crucial to consider for your e-commerce store.

Wix supports several payment gateways, including PayPal, Stripe, and Wix Payments, with no additional transaction fees imposed unless a payment processor charges them.

Shopify provides Shopify Payments with no extra fees. However, if you use a third-party payment gateway, additional transaction fees apply. Shopify Payments simplifies setup and keeps costs low.

SEO and Marketing Tools

SEO and marketing tools are essential for driving traffic to your store.

Wix offers built-in SEO tools and an intuitive SEO wizard to help you optimize your store. This is excellent for beginners but may lack advanced features for experienced marketers.

Shopify also provides solid SEO capabilities and integrates seamlessly with marketing tools like email campaigns and Google Ads, making it better suited for businesses focused on scaling their online presence.

Performance and Scalability

Performance and scalability can make or break your online store as it grows.

Shopify is designed to scale with your business, whether you’re selling 10 products or 10,000. Its infrastructure accommodates growth effortlessly.

Wix, while ideal for small to medium-sized stores, may not handle high-traffic websites or large product catalogs as efficiently as Shopify.

Customer Support

Reliable customer support is essential when navigating your e-commerce journey.

Wix provides 24/7 customer support through email, chat, and callback services. Their help center and forum are also helpful resources.

Shopify similarly offers 24/7 customer support via chat, email, and phone. Additionally, Shopify has an extensive library of guides and tutorials for troubleshooting and learning.

Conclusion: Which Platform is Right for You?

Choose Shopify if you are serious about e-commerce and need powerful tools to grow your store. It’s the better option for medium to larger-scale businesses focused solely on selling online.

On the other hand, choose Wix if you’re looking for an affordable, easy-to-use website builder with e-commerce functionality. It’s perfect for smaller stores or businesses that require a mix of content and selling.

Before making your decision, consider your business goals, the size of your store, and your technical skills. Both platforms offer free trials, allowing you to test them out and determine which one feels right for you.

If you found this comparison helpful, please hit the like button, subscribe, and leave a comment below letting us know which platform you’re leaning towards. Thank you for reading!