(NEW!) How To Set Up Facebook Ads For Local Business (2025)

How to Set Up Facebook Ads for Your Local Business: A Step-by-Step Guide

Setting up Facebook ads is a powerful way to attract nearby customers to your local business. Whether you run a coffee shop, salon, gym, clinic, or provide a local service, targeted Facebook ads can help you reach potential customers in your vicinity. Follow these steps to create successful Facebook ads for your local business.

Step 1: Set Up Your Facebook Business Page

Before you begin advertising, ensure you have a Facebook Business Page. Here’s how to set it up:

1. Visit Facebook Business.
2. Choose the appropriate category for your business.
3. Enter essential information such as your business address, hours of operation, phone number, and website.
4. Upload a profile picture and cover photo, and provide an "About" section describing your company.

Step 2: Access Facebook Ads Manager

To create your ads, go to Facebook Ads Manager:

1. Click on the "Create" button to start a new campaign.
2. Select one of the objectives that align with your goals, such as Store Traffic, Leads, Messages, or Engagements.

These choices help you focus on your desired outcome, whether it’s building local brand awareness or boosting event attendance.

Step 3: Set Local Targeting in the Ad Set

In the ad set section, you’ll need to target the right audience:

1. Under the "Audience" settings, click on "Edit Location."
2. Type in your business address and set a radius around 5 to 10 miles.
3. Narrow down your audience by age, gender, and interests if applicable. For example, target women aged 25 to 45 within 5 miles of downtown Miami interested in yoga.

Step 4: Set Your Budget and Schedule

Once you’ve defined your audience, it’s time to set a budget:

1. A daily budget of $10 to $20 is a good starting point.
2. Consider running your ads during business hours for maximum visibility—this could be 24/7 depending on your business model.

Step 5: Create the Ad

Now it’s time to design your ad. You can choose from various formats like image, video, or carousel:

1. Pick a strong primary text that encapsulates your message.
2. Write a compelling headline that grabs attention.
3. Include a clear call-to-action (CTA), such as "Call Now," "Book Appointment," or "Get Directions."

For example, an ad could read: "Craving pizza? Stop by Mario’s Pizzeria in the East Village and get 15% off your first order today!"

Step 6: Track Results in Ads Manager

After your ad is live, monitor its performance in Ads Manager:

• Track metrics such as impressions, reach, clicks, messages, or calls.
• Analyze cost per result to understand the effectiveness of your ads.

Continually assess your results to optimize future campaigns.

Conclusion

By following these steps, you can effectively set up Facebook ads that target local customers and drive traffic to your business. Thank you for reading! If you found this guide helpful, please subscribe to our channel for more valuable information.