Importance of Trademarking Your Business Name or Logo
Trademarking your business name or logo is a smart way to protect your brand. This legal safeguard ensures that your intellectual property is not used without your permission, helping to establish your brand’s identity in the marketplace.
Simplify the Process with LegalZoom
LegalZoom simplifies the trademark registration process with guided steps that save time and reduce confusion. Here’s how you can register a trademark with LegalZoom in 2025 from start to finish.
Step-by-Step Registration Process
Access LegalZoom
- Head over to LegalZoom.com and hover over the Intellectual Property option.
- Click on the search icon at the top right and type in Intellectual Property, then hit enter.
Navigate to Trademark Services
- Under services, look for the option that says Intellectual Property Protection Online and click on it.
- On the next page, click on Learn More under Trademark Registration.
Begin the Trademark Application
- Click on Trademarks and select Register a Trademark.
- You will land on a guided form where the registration process begins. Click on Learn More and then Register My Trademark.
Selecting Your Trademark Filing Option
LegalZoom offers two trademark filing options:
- Standard: A self-guided option with basic support.
- Comprehensive: Includes a full attorney review.
Describe Your Trademark
- You’ll be asked to describe your trademark. This could be your business name, logo, slogan, or product label.
- First, choose the type of trademark you want to register. For example, select Brand or Product Name and click on Next.
- Enter your preferred brand or product name and click Next.
Trademark Monitoring and Checkout
- When prompted, choose Yes, I’m using this mark and then decide whether to add trademark monitoring. If you opt for no added features, simply select No thanks.
- You will now proceed to the checkout page where you’ll need to enter your contact information, shipping address, and payment info. Finally, click on Agree and Pay.
Application Review and Filing
If you chose the comprehensive package, a trademark attorney will review your application to ensure accuracy and address potential issues. They will advise if your mark is too similar to existing trademarks, helping you avoid costly USPTO rejections.
Once your application is reviewed and finalized, LegalZoom files it with the U.S. Patent and Trademark Office (USPTO). Please note that you will pay an additional fee of $250 or $350 per class, depending on the filing method.
Ongoing Support and Updates
After filing, LegalZoom keeps you updated with any communications from the USPTO. The trademark process can take 6 to 9 months, and LegalZoom assists with managing any follow-up documents or office actions if needed.
Conclusion
Registering a trademark with LegalZoom is a straightforward and beginner-friendly process, offering the option for legal oversight for peace of mind. While it may not be the cheapest route, it provides guided help and ongoing updates while you secure your brand.
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