Understanding DBA: Doing Business As
If you’re looking to run your business under a different name, but aren’t sure how to legally make that happen, you’re in the right place. A DBA, or "Doing Business As," allows you to operate your business under a name that differs from your personal name or your registered business name.
Why File a DBA?
Filing a DBA is essential for branding, opening business bank accounts, and building trust with customers. For instance, if your LLC is named Smith Ventures LLC but you want to create a clothing brand called Urban Flow, you would file a DBA for that name.
Getting Started with LegalZoom
To file a DBA, you can use LegalZoom, an easy and efficient platform. Here’s a step-by-step guide on how to do it in 2025:
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Visit LegalZoom’s Website: Go to the LegalZoom homepage and select the DBA filing option.
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Enter Your Preferred Business Name: Begin by inputting the business name you want to use in your state. LegalZoom will automatically check if the name is available and in compliance with state regulations.
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Provide Basic Information: You’ll need to submit some essential details, including:
- Your full name
- Business address
- Type of business entity (LLC, sole proprietorship, etc.)
- Contact information
- Let LegalZoom Handle the Paperwork: LegalZoom takes care of the necessary paperwork for you. If your state requires it, they will handle the publication of your DBA in a local newspaper as well.
Timeline and Costs
Most DBA filings take around 1 to 2 weeks, depending on your state. The cost varies, as LegalZoom typically charges a service fee in addition to your state’s filing fee. You can expect to pay approximately $100 to $200 in total.
After Approval
Once your DBA is approved, you will receive official documentation. This allows you to:
- Open a business bank account
- Use your DBA on invoices and marketing materials
- Legally represent your brand
It’s important to note that a DBA is not a business license; it’s solely a name registration. You still need to manage taxes, permits, and legal compliance separately.
Is LegalZoom Worth It?
If you’re wondering whether LegalZoom is the right choice for you, the answer is a resounding yes if you value speed, convenience, and accuracy without navigating complex legal jargon. This is particularly beneficial for first-time business owners.
Conclusion
If this guide has been helpful, please hit the like button and share your DBA name idea in the comments! If you’re building your brand in 2025, subscribe for more straightforward guides on small business legal steps, LLC filing, and side hustle tips. Let’s work together to build your business the right way!