NEW! How to Create New Pixel in Facebook Ads for Shopify (2025) | Step-by-Step Meta Pixel Tutorial

How to Create a New Facebook Pixel for Your Shopify Store

If you’re running Facebook ads for your Shopify store, setting up a Facebook pixel is essential. The pixel allows you to track customer actions, optimize ad campaigns, and improve targeting by collecting valuable data. In this guide, we’ll walk you through the step-by-step process to create a new Facebook pixel and connect it to Shopify.

Accessing Meta Business Suite

1. Navigate to Meta Business Suite: Begin by heading over to your Meta Business Suite. This will take you to your dashboard, where you can manage ads, audiences, advertising settings, and more.

2. Find Events Manager: Click on the "Events Manager." If you have trouble locating it, you can find it under the "All Tools" button.

3. Using All Tools: Inside All Tools, navigate to the Events Manager. Alternatively, you can click on the Meta Business Suite button to access the main page, then select All Tools > Events Manager.

Setting Up a New Pixel

1. Wait for Page to Load: Once inside the Events Manager, wait for the page to load.

2. Check Data Sources: Ensure that your Shopify account is set up, then click on "Data Sources."

3. Choose Pixel Setup Options: You will see two options: “Install Manually” or “Check Partners for Facebook Pixel.” Click on “Continue to Pixel Setup.” Choose either to install manually or proceed with partner integration.

Connecting Shopify with Facebook Pixel

1. Choose Partner Integration: Since Shopify is a supported partner, select the option to check with partners. Scroll down and click on Shopify. If you don’t see it immediately, click on “See All Partners” to find it.

2. Connect Your Shopify Account: Click on “Connect Account.” A pop-up window will appear asking you to select your data set; click “Next” to continue.

3. Install Facebook and Instagram Sales Channel: You’ll be prompted to install the Facebook and Instagram sales channel into your Shopify account. Click on the “Go to Shopify” button and then install the extension by confirming the installation.

Verifying the Pixel Installation

1. Return to Facebook: Once installation is complete, navigate back to Facebook. Click “Next” to proceed.

2. Send Test Traffic: Verify that your pixel is working by sending test traffic to your website. Copy your Shopify URL, go back to Facebook, and send the test traffic.

3. Monitor Pixel Status: The status may take several minutes to change to "active." If it doesn’t, ensure you have followed the previous instructions correctly.

Setting Up Standard Events

To track crucial customer actions, set up Facebook standard events:

• Page View: When someone views your website.
• View Content: When a product is viewed.
• Add to Cart: When a product is added to the cart.
• Initiate Checkout: When someone begins the checkout process.
• Purchase: When a user completes a purchase.

Shopify automatically tracks these events when the Facebook pixel is installed correctly.

Enabling Advanced Matching

1. Access Advanced Matching: Navigate back to the Events Manager and select your pixel.

2. Turn on Automatic Advanced Matching: Under the pixel’s settings, enable automatic advanced matching to track customer data like emails and phone numbers for improved retargeting. This feature enhances ad performance by matching more conversions to Facebook users.

Testing and Optimizing Your Ads

Now that your pixel is set up, you can test your Facebook ads with your new pixel. Here are some strategies:

• Retargeting Ads: Create retargeting ads for visitors who did not complete their purchases.
• Lookalike Audiences: Set up lookalike audiences to find new customers who resemble your existing ones.
• Track Ad Performance: Use conversion data to track the performance of your ads effectively.

Conclusion

Setting up a Facebook pixel for your Shopify store is essential for running profitable Facebook ads. It helps track user behavior, optimize ad performance, and improve targeting. By following these steps carefully, you can ensure that your Facebook pixel is correctly installed and tracking events. If you found this guide helpful, please drop a like, subscribe, and let me know in the comments if you need more Facebook ads tutorials.