NEW! How to Create Look a Like Audience in Facebook ad manager (2025)

Setting Up a Lookalike Audience in Facebook Ad Manager

In this guide, we’ll walk you through the steps to create a lookalike audience in Facebook Ad Manager. This powerful tool can help you target new customers who are similar to your existing audience, maximizing your ad performance.

Accessing Facebook Ads Manager

First, navigate to the main dashboard by visiting adsmanager.fas.com. Sign in with your Facebook account to access your advertising tools.

Navigating to the Audiences Section

Once you’re logged in, look to the left side of the dashboard. You’ll find the Audiences option. Click on it to open a new page dedicated to audience management.

Creating Your Lookalike Audience

On the audiences page, scroll down until you see the Lookalike Audiences section. Here’s how to create one:

1. Click on "Create": You’ll be prompted to set up your lookalike audience.
2. Choose Your Lookalike Source: Select the source for your new audience. You can create a new source by clicking on it.

Selecting a Source for Your Lookalike Audience

Now you’ll need to decide where your audience will come from:

• Website: Choose this option if you want to base your lookalike audience on website visitors.
• App Activity: If applicable, select this for users who engage with your app.

For this example, we’ll select Website.

Specifying Your Meta Source

You will also need to define your meta source:

• Facebook Page: A common choice if you’re running ads on Facebook.
• Facebook Listings and Events are also available options.

For this demonstration, click on Facebook Page and then proceed to the next step.

Choosing Your Facebook Page

In the next window, you’ll need to select the specific Facebook page associated with your ads. Choose the relevant page.

Defining Engagement Parameters

Here, you can specify which users engage with your page:

• Choose the option that captures everyone who engages with your page.
• Define the audience retention period—for this example, we’ll set it to 365 days.

Naming Your Audience

Next, you can name your audience for easy reference. Additionally, you may want to add a description to clarify its purpose. For this guide, we’ll simply use "Example Audience."

Creating the Audience

Once you have filled in all necessary details, click on Create Audience. Your lookalike audience is now set up and ready to use in your Facebook ads.

Conclusion

Creating a lookalike audience in Facebook Ad Manager is a straightforward process that can significantly enhance your advertising strategy. If you have any questions or need further assistance, please leave a comment below. Don’t forget to subscribe to our channel for more tips and guides. Thank you for reading!