NEW! How To Create Facebook Carousel Ads (2025) | Step-by-Step Guide for High-Converting Ads!

How to Create Facebook Carousel Ads in Facebook Ads Manager

Creating engaging carousel ads on Facebook can significantly enhance your advertising efforts. In this guide, we’ll walk you through the step-by-step process to set up your carousel ad using Facebook Ads Manager.

Step 1: Start a New Campaign

To get started, navigate to Facebook Ads Manager and click on Create to initiate a new campaign.

Step 2: Choose a Campaign Objective

Pick an objective that aligns with your marketing goals. Depending on your needs, you can select:

• Sales if you aim to drive purchases.
• Traffic if you’re directing users to your website.
• Leads for collecting emails or other information.
• Engagement if you want to increase likes, comments, or shares.

Step 3: Set Up Your Audience and Budget

Define your target audience based on interests, demographics, lookalikes, or custom audiences. After that, set your daily or lifetime budget. It’s advisable to start small, with a budget of $10 to $20 per day.

Step 4: Choose Your Placement

For ease of use, selecting Automatic Placement is often the best route to take.

Step 5: Schedule Your Ad

Decide how long you want your ad to run. Once you set your schedule, click Next to proceed to the ad creation stage.

Step 6: Select Carousel Format

At the ad level under Ad Setup, choose Carousel as your format. Be sure to select your Facebook page and Instagram account if it’s applicable.

Step 7: Add Carousel Cards

You can add up to 10 cards in your carousel ad. For each card:

• Upload an image or video (recommended size: 1080 x 1080 pixels).
• Include a headline and description.
• Enter a Destination URL.
• Choose a CTA button.
• Toggle on the option to Automatically Show Best Performing Cards First to allow Facebook to optimize the display order.

Step 8: Write Your Primary Text and Headline

Craft a compelling primary text above the carousel. Use a strong hook or value proposition to give users a reason to swipe or click. Incorporate emojis or line breaks for better readability. The headline will appear below the cards, so make sure it’s attention-grabbing.

Step 9: Review and Publish Your Ad

Before you finish, preview your ad on both mobile and desktop platforms. Double-check all elements:

• Ensure all links work.
• Confirm the text is mobile-friendly.
• Verify that the cards are in the correct order.

Once you are satisfied, click Publish to launch your carousel ad!

Thank you for following this guide. With these steps, you are now ready to create impactful Facebook carousel ads that capture attention and drive engagement!