NEW! How To Create A Facebook Lead Ad (2025)| Step-by-Step Facebook Lead Ads Tutorial for Beginners

How to Create a Facebook Lead Ad Step by Step

Creating a Facebook lead ad is an effective way to generate potential customer information. Follow this detailed step-by-step guide to set up your own lead ad through Facebook Ads Manager.

Step 1: Access Facebook Ads Manager

Start by logging into your Facebook account and navigating to the Ads Manager. Click on the Create option to begin setting up your campaign.

Step 2: Choose Your Campaign Objective

When prompted, select Leads as your campaign objective from the list of options. Give your campaign a name, such as “Lead Gen April 2025.” Activate the Advantage Campaign Budget feature and click Continue to move on.

Step 3: Set Up Your Ad Set

In this section, you’ll configure your ad set:

• Conversion Location: Choose Instant Forms.
• Facebook Page: Select the page that will run the ad.
• Budget: Set your daily or lifetime budget, starting with $10 to $20 per day.
• Audience: Choose your target audience, either using saved audiences or by creating new ones based on age, location, and interests. If available, consider using custom lookalike audiences.
• Placement: For simplicity, select Automatic placements.
• Schedule: Decide whether you want to set a specific schedule or continue without one.

Step 4: Create Your Ad

Now it’s time to design your ad:

• Ad Format: Choose from options such as single image, carousel, or video.
• Upload Creative Assets: Add your images or videos for the ad.
• Write Ad Copy: Include compelling text, a catchy headline, and a clear call to action (CTA) like “Sign Up” or “Get Quote.”

Step 5: Build Your Lead Form

Next, you’ll create the lead form that potential customers will fill out:

• Click Create Form and select the form type, such as “More Volume” for a shorter form or “Higher Intent.”
• Add a Review Step: This optional step can help improve user trust.
• Customize Your Form: Add a headline and intro text if desired, followed by questions such as name, email, and phone number.
• Privacy Policy: Include a link to your privacy policy, as this is a requirement.
• Thank You Screen: After submission, customize the thank-you screen with a CTA or redirect users to your website. Aim to keep your form short—three questions max—to boost conversion rates.

Step 6: Publish and Monitor Your Ad

Once everything is configured, click Publish to launch your ad. After your ad is live, monitor its performance in Ads Manager. Keep an eye on key metrics such as cost per lead and overall engagement.

Additionally, you can download leads manually or connect to a CRM through the Meta Lead Center for easier management.

Conclusion

Thank you for following along with this step-by-step guide to creating a Facebook lead ad. We hope you found this information helpful. If you did, please consider subscribing to our channel for more insightful content!