NEW! How To Connect Facebook To Shopify (2025) | Easy Integration Guide!

How to Connect Your Facebook Account or Facebook Page to Your Shopify Store

Connecting your Facebook account to your Shopify store can significantly enhance your online retail capabilities. By doing this, you unlock powerful tools like Facebook Shops, Instagram Shopping, and Meta Pixel tracking. Follow this step-by-step guide to seamlessly integrate your Facebook assets with your Shopify store.

Step 1: Prepare Your Facebook Assets

Before diving into the connection process, ensure that you have the following elements ready:

• Facebook Business Manager Account: This is essential for managing all your Facebook marketing assets in one place.
• Facebook Page for Your Store: A dedicated page where customers can view your products and interact with your brand.
• Instagram Business Account: This is necessary for integrating Instagram shopping features.
• Facebook Ad Account: Required for setting up advertising for your products.
• Meta Pixel Account: Shopify can create this for you, which is vital for tracking user interactions and optimizing ads.

Note: Make sure all these assets are under the same Business Manager.

Step 2: Access the Facebook Sales Channel in Shopify

1. Log in to your Shopify admin panel.
2. Navigate to the Sales Channels section.
3. Click on Settings for the Facebook channel.
4. Next, click on Facebook to proceed.

Step 3: Install the Facebook App

1. From the Shopify dashboard, go to the Shopify App Store.
2. Search for the Facebook app and install it.
3. Click on Setup to begin the connection.

Step 4: Connect Your Facebook Account

Shopify will guide you through the login process. Follow these steps:

1. Log into Your Facebook Account: Enter your login credentials.
2. Connect Business Manager: Approve Shopify’s access.
3. Select Your Facebook Page: Choose the appropriate Facebook page linked to your store.
4. Connect Your Ad Account: This will enable ad functionalities for your products.
5. Link Your Instagram ID: This allows for shopping through Instagram.
6. Choose Your Meta Pixel Account: If you have an existing Meta Pixel, select it here.

Step 5: Set Up Your Facebook Shop

Once your accounts are connected, Shopify will prompt you to set up your Facebook Shop:

1. Decide which products you want to display in your shop.
2. Ensure that these products meet Facebook’s commerce eligibility requirements.
3. Complete the setup by following the on-screen instructions.

Conclusion

By completing these steps, you will have successfully connected your Facebook account or page to your Shopify store, enabling you to take full advantage of advanced shopping features. Thank you for following along, and happy selling!