How to Run TikTok Shop Ads: A Step-by-Step Guide
Welcome back to our channel! In today’s blog post, we’re excited to share a comprehensive guide on how to run TikTok Shop ads. Let’s dive right in!
Step 1: Access TikTok Ads Manager
First, head over to TikTok Ads Manager and initiate a new campaign. This will serve as the foundation for your ad strategy.
Step 2: Set Campaign Objectives
On the campaign creation page, select Product Sales as your objective. Make sure to choose TikTok Shop as the product source to ensure you’re targeting the right audience.
Step 3: Configure Campaign Settings
Next, complete your campaign settings. This includes defining the details that will guide your ad’s performance.
Step 4: Create an Ad Group
Choose Live Shopping Ads as the ad type during the ad group setup. This format is perfect for promoting products in a dynamic way.
Step 4.1: Select Your Identity
You’ll need to select the identity of a TikTok account that represents your business in the ad. This helps establish trust and authenticity with your audience.
Step 4.2: Choose the Shop to Promote
Select the specific shop you want to promote. This is crucial for connecting your ads with the products you’re showcasing.
Step 5: Complete Ad Group Settings
Set the age restriction to 18 plus to ensure your audience is appropriate for the products being advertised.
Step 5.1: Define Start and End Dates
Match the start and end date/times to your live shopping session. Aligning these times ensures that your ads run when your audience is most likely to engage.
Step 5.2: Set Optimization Goals
Choose optimization goals that align with your marketing strategy. For live shopping ads, you might consider:
- Viewer retention
- Product clicks
- Live initiate checkout
Step 6: Proceed to Ad Settings
Click Next to continue to your ad settings.
Step 6.1: Choose Ad Creative
Here, you have the option to use Real-Time Live to utilize a live stream or to select a single video as your ad creative. Your ad creative should be enticing enough to encourage viewers to click and join your live stream.
Step 7: Publish Your Ad
Finally, click Submit to publish your live shopping ad. It’s that simple!
Conclusion
If you found this guide helpful, don’t forget to like and subscribe to our channel for more tutorials and insights. Thanks for reading, and happy advertising on TikTok!
