How to Run TikTok Shop Ads: A Step-by-Step Guide
Welcome back to our blog! In today’s post, we’re excited to share the process of running TikTok Shop ads effectively. Let’s dive right in!
Step 1: Access TikTok Ads Manager
Start by navigating to the TikTok Ads Manager. This is your central hub for creating and managing ad campaigns.
Step 2: Create a New Campaign
On the campaign creation page, select Product Sales as your objective. Make sure to choose TikTok Shop as the product source. This setting is crucial for targeting potential customers browsing your shop.
Step 3: Set Up Campaign Settings
Once you’ve selected your objective, proceed to set up your campaign settings. This includes defining your budget and choosing your audience.
Step 4: Create an Ad Group
Next, it’s time to set up your ad group. Choose Live Shopping Ads as the type. This format is particularly engaging and ideal for showcasing your products in real-time.
Step 5: Select Your TikTok Identity
You’ll need to select the TikTok account that will represent your business in your ads. This account will be the face of your brand during the live sessions.
Step 6: Choose Your Shop
Now, select the specific shop you want to promote. This ensures that your viewers will have direct access to the products you’re showcasing.
Step 7: Configure Ad Group Settings
In the ad group settings, adjust the age filter to 18+ to ensure you’re targeting the appropriate audience. Also, set the start and end dates/times to align with your live session.
Step 8: Set Optimization Goals
Here, you’ll pick your optimization goals. Consider options like Viewer Retention, Product Click, and Live Initiate Checkout to make your ads more effective.
Step 9: Proceed to Ad Settings
Click Next to continue to your ad settings. Here, you have the option to use either the Real-Time Live feature for your live stream or select a single video as your ad creative.
Step 10: Choose Your Ad Creative
Your ad creative will be the gateway for viewers to access your live stream. Ensure it is engaging and reflective of the products you will showcase.
Step 11: Publish Your Ad
Finally, click Submit to publish your live shopping ad. Once approved, your ad will be live and ready to attract viewers to your product offerings.
Conclusion
And that’s it! You’ve successfully set up a TikTok Shop ad. If you found this guide helpful, don’t forget to like and subscribe to our blog for more tutorials and tips. Thank you for reading!
