Welcome Back to Our Channel
In today’s post, we’re excited to share a step-by-step guide on how to run TikTok Shop ads. Let’s dive right in!
Setting Up Your Campaign
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Access TikTok Ads Manager: Start by navigating to the TikTok Ads Manager and initiate the campaign creation process.
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Choose Your Objective: On the campaign creation page, select Product Sales as your objective. Make sure to select TikTok Shop as the product source.
- Complete Campaign Settings: After selecting your objective, proceed to set up the campaign settings.
Creating an Ad Group
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Select Ad Type: In the ad group section, choose Live Shopping Ads as the ad type.
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Select Your Identity: Choose the TikTok account that you want to represent your business in the ad.
- Promote Your Shop: Select the specific shop you wish to promote.
Ad Group Settings
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Age Settings: Set the age restriction to 18+ to ensure your ads reach the appropriate audience.
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Schedule Your Campaign: Match the start and end dates/times to align with your live shopping session.
- Pick Optimization Goals: Choose the optimization goals relevant to your campaign, such as Viewer Retention, Product Clicks, and Live Initiate Checkout.
Finalizing Ad Settings
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Proceed to Ad Settings: Click Next to continue to the ad settings page.
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Select Ad Creative: Here, you can choose Realtime Live to use the live stream or opt for a pre-recorded video to serve as your ad creative. This creative will direct viewers to your live stream when they click on it.
- Submit Your Ad: Once everything is set up to your satisfaction, click Submit to publish your live shopping ad.
Conclusion
That’s it! You’re now ready to leverage TikTok Shop ads to engage with your audience effectively. If you found this guide helpful, don’t forget to like and subscribe to our channel for more tutorials. Thanks for reading!
