How to Run Ads on Instagram
In this tutorial, we will guide you on how to effectively run ads on Instagram. With its vast user base, Instagram offers a fantastic opportunity to promote your brand and reach a wider audience. Let’s dive right in!
Switch to a Professional Account
Before you can start running ads, you’ll need to switch your Instagram account to either a business or creator account. This step is essential to unlock features like boosting posts and accessing analytics. The good news is that switching is free and easy! Follow these steps:
- Open your Instagram app.
- Navigate to your profile page.
- Tap the three horizontal lines in the top right corner.
- Scroll down and select “Account type and tools.”
- Tap on “Switch to Professional Account.”
When prompted, choose between a Creator or Business account:
- Select Creator if you are a public figure, influencer, or artist.
- Choose Business if you represent a brand, organization, or sell products or services.
Follow the onscreen instructions to complete the setup of your professional account.
Boosting Your Posts
Once you have switched to a professional account, the next step is to select a post that you want to boost. Here’s how to do it:
- Find the post you wish to promote.
- Look for the “Promote” button below the post. It might also be labeled as “Boost Post.”
- Clicking this button will initiate the ad creation process for your selected post.
Setting Up Your Ad
During the ad creation process, you’ll need to define several parameters:
- Target Audience: Specify who you want to reach with your ad. You can choose demographics, interests, and behaviors to accurately target your ideal audience.
- Budget: Set a budget for your promotion. Decide how much you are willing to spend on the ad campaign.
- Duration: Choose how long you want your post to be boosted. You can select a timeframe that suits your marketing strategy.
Once you’ve filled out these details, Instagram will handle the rest. Your post will be showcased to a wider audience based on the criteria you’ve selected.
Conclusion
By following these steps, you can effectively run ads on Instagram and increase your brand’s visibility. If you found this tutorial helpful, don’t forget to subscribe to our channel for more useful content and tips. Thank you for watching!
