How To Do YouTube Keyword Research – EASY (2024)

YouTube Keyword Research: A Comprehensive Guide

In this blog post, we will guide you through the process of conducting effective YouTube keyword research using three powerful tools: TubeBuddy, VidIQ, and Google Trends. Let’s dive right in!

Using TubeBuddy for Keyword Research

First, you’ll need to install the TubeBuddy extension for your web browser. Once you have it set up, follow these steps:

1. Access YouTube Studio: Open YouTube Studio and look for the TubeBuddy icon at the top of the page.
2. Open Keyword Explorer: Click on the TubeBuddy icon, then select the “Keyword Explorer” option from the dropdown menu.
3. Enter Your Keyword: A popup window will appear. Enter the keyword you want to explore in the search box.
4. Check Search Volume: After entering your keyword, check the search volume statistics.
5. Explore Results: Click on the “Explore” button. TubeBuddy will provide results, including the keyword’s overall score, competition level, and search volume.
6. Related Keywords: You’ll also find three related keywords that can help with video optimization.

Utilizing VidIQ for In-Depth Analysis

Next, let’s move on to VidIQ. Just like TubeBuddy, you’ll need to install the VidIQ extension in your web browser. Here’s how to use it:

1. Open YouTube Studio: After installation, go to YouTube Studio and locate the VidIQ icon in the top bar.
2. Access Keyword Inspector: Click on the VidIQ icon, then select “Keyword Inspector.”
3. Search for Your Keyword: Enter the keyword you want to analyze in the search bar.
4. Review Keyword Details: Click the “Search” button, and VidIQ will provide a comprehensive analysis of the keyword, including details and insights.
5. Find Related Keywords: VidIQ also offers three related keywords that you can incorporate into your video content.

To explore further keywords, consider subscribing to one of VidIQ’s paid plans.

Exploring Trends with Google Trends

Finally, we’ll use Google Trends to understand the popularity of your keyword over time. Here’s how to navigate it:

1. Visit Google Trends: Go to trends.google.com (the link is in the description).
2. Search for Your Keyword: In the search bar on the homepage, enter the keyword you wish to investigate.
3. Explore the Data: Click on the “Explore” button to access trend data.
4. Global Results: To view global results, click the country box and select “Worldwide.”
5. YouTube Trends: To check trends specifically for YouTube, click on the box for “YouTube Search” from the dropdown menu.

You’ll be able to see clear trends regarding the popularity of your keyword.

Conclusion

And there you have it! These three tools—TubeBuddy, VidIQ, and Google Trends—are essential for conducting thorough YouTube keyword research. By utilizing these resources, you can enhance your video optimization strategy and improve your content’s visibility.

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